Customer Relationship and Modern Management Systems
The 21st century has witnessed the development of commerce limitation of face-to- face interaction to global business market, whereby the limitations are defined by the internet connection and cell service. However, one has not changed which is the importance of a customer. Whether you are selling shoes or airplane, unless you can fully convince customers to commit themselves to purchase your product, you can never go far.
No matter how you may look at it, there is no doubt that customers are the most essential element in a business. As such, the relationship between you and your customers determines the future of your business. For this reason, the services of customer relationship management (CRM) are necessary. This refers to the use of certain tools such as web applications or software that allows an organization to keep track of their customer’s and business associates such as buyers or suppliers records.
Although it might be assumed that, these tools are the mainstay of a business due to the density of their importance, the reality is that it is a relatively new development. Some years back, businesses were forced to impersonally view their customers by generalizing on their characteristics. Though this may have been an adequate method of identifying and understanding the typical customer, the reality is that there is no such thing as a typical customer. Customers are uniquely different from one another.
Whenever businesses treat customers as prototypes to represent the entire group, then there is likelihood you will miss some key elements that differentiate them from the others. In mid 1980s, such instance was countered with the use of ledgers, rolodexes, and other paper-based tools. These early analog methods allowed companies to keep track of personal customer information using pen and paper. Though it was a tedious manual method, it was always an effective method in customer relationship.
Customer-based software began its rise from the then known CMS (Customer Management Service) that was first introduced in mid 1980s. Continued evolution of CMS paved way to the evolution of products along with the introduction of personal computers and advancements of the industry. Though CMS had emailing services and contact management programs including all the paper documentations, there was a missing component in customer management relationship. However, after the introduction of the new systems customer relation was improved.
Modern customer relationship program was first introduced in the 1990s. The improvements allowed for more focus in the marketing efforts and greater ability to address individual customer relations. For this reason, there was an increase in the time frequency of organization. However, the program did not quite gain reputation until cloud storage was introduced.
Cloud storage was necessary in the storage of data that would be accessed from anywhere in the world. In addition, it also enables users to coordinate and communicate in the same channel while using the same source of data. In short, cloud brought a means in which companies could unify customer service strategies necessary in the provision of data.