Audience segmentation is creating customer groups using their data. It is useful to deliver custom messages to the relevant customer groups. For example, when promoting an online wear platform, some users may like official attire and others are comfortable with streetwear. When you segment your audience, you can give them different offers, promotions and messages in their groups. You can do so on ad platforms, such as MailChimp, HubSpot, Google Ads, Facebook Ads or MobileMonkey.... Read More »