Content marketing is expensive and can quickly add up. Google is also not happy if the same text appears on several pages and hardly differs. To avoid having to constantly reinvent the wheel, the content scaling method offers several advantages. Scaling contains the word “scale”. This comes from Italian and means ladder and/or staircase. This is exactly what content scaling is based on, because its aim is to plan content directly for several steps and to get the maximum out of it. This saves time and money that you can spend on 22casino.
What does increased efficiency mean?
Increasing efficiency essentially describes the ability to achieve more or better results with the same resources – be it time, budget, personnel or materials. Imagine your team has a fixed number of working hours each day. If you use this time to get more done while maintaining high quality through improved processes, clear communication and the right use of resources, you will increase your efficiency.
It’s not just about working faster, it’s about doing the right things right. Successful efficiency improvements result in teams that are more motivated, satisfied and goal-oriented and achieve results that sustainably promote the growth of the company, including cost savings, for example.
How do I achieve an increase in efficiency?
In order to increase efficiency, you need to eliminate any issues that may be getting in the way of your team performing highly relevant work on a daily basis. According to the Anatomy of Work report, employees spend the majority of their time on work-related tasks (60%) and only 27% of their time on technical tasks. By improving your team’s efficiency and giving your team time for the most important tasks, you can escape this dilemma.
How to use it correctly
- efficient resource planning
Don’t always plan everything individually, but try to use your resources for several channels. Don’t shoot a video with one camera, but have several running at the same time. In addition to your promotional video, produce a video for TikTok and Instagram in portrait format and one from the shoot itself, which you can then use as a “making-of” or “behind the scenes” for marketing.
- seeding
Optimize your efficiency by increasing your reach. To do this, connect your channels and enable your users to switch between them. Invest in paid advertising, especially at the beginning, in order to reach as many potential users as possible. Later on, when the desired reach has been achieved, you can build on the engagement of your existing users. This allows you to increase your reach organically and reduce your advertising budget at the same time.
- user-generated content (UGC)
Let your users create the content. You can achieve this by encouraging interaction and letting your users take part in special events. This creates a pool of content from which you can draw. You also save resources for your own content creation. You also gain a better insight into your brand image and can react more quickly to changes. However, all of this is only possible if you already have the necessary reach and the necessary personnel to explore the UGC.
- multiple use
Multiple use – also known as content recycling – is a simplified form of content scaling. This is not about changing the date of the content and then republishing it, but about using the content as a starting point for an update. Alternatively, you have the option of creating a “best-of” from existing content, such as “The 10 most successful companies of 2021”. You can also use the same pieces of content for different channels.
- lean content
Lean content means that you don’t always have to produce certain content with the maximum production effort in order to achieve the desired result. For example, it is now possible to shoot videos for certain purposes using a cell phone instead of a professional camera. In some cases, this approach is even better if, for example, it is more in line with the image of the platform, as is the case with TikTok.
- automation
Automation for the playout of content can be helpful, but the selected performance parameters should always be checked. Regular testing provides information on whether the desired performance is being achieved and shows whether something has changed in user behavior. If you neglect this step, you quickly run the risk of losing touch with your users.
- content marketing tool
Use the right content marketing tool: Excel is good for lists, but not suitable for a serious content marketing strategy. The tool should also have a useful analysis system. Because without insights into the effectiveness of your strategy, you can easily move in the wrong direction.